Laura Roedel joined Opes Advisors as Vice President of Marketing. In this role, she is responsible for innovating, leading, and fulfilling marketing strategies that will focus on promoting our brand and effectively communicating the unique value proposition of Opes Advisors to multiple market segments, including Realtors®, clients, referral partners, and beyond.
Laura has been in the financial services industry for over 16 years and has held a leadership position in strategic marketing for the past twelve years. Her areas of applied expertise include brand strategy, campaign management, media promotion, content marketing, internal communication, event marketing, digital marketing, lead generation, and sales support.
In her prior position, Laura served as chief product and marketing officer for the mortgage services division of a large title underwriter in Southern California. She focused on aligning marketing plans with the company’s sales and product development objectives. She was also responsible for overseeing the strategies and activities of the division’s marketing team, effectively managing multiple brands across an expansive set of technologies, products, and services.